Scaling Success: Jessie’s 86% Revenue Boost with Authentic, Persuasive Copy

Jessie Dillon is a popular, no-BS mentor and business coach for permanent makeup artists. Her audience loves her edgy and straightforward teaching style. After the beta launch of her signature program, she was ready to convert her loyal followers into paying customers all while maintaining her unique POV.

She came to me to help her drive sales for her first public launch. First, I dug deep into market research, pinpointing her ideal clients' pain points and desires. Then I jumped inside Jessie’s head, capturing her unique voice and crafting sales page copy that sounds like she wrote it — but better.

The result? An incredible 86% increase in her revenue. This successful collaboration showcased the power of authentic, persuasive copy that strikes a chord with its intended audience while maintaining a brand’s unique voice. Jessie did the work to build trust with her audience… My copy converted them into paying clients.

If you want to see the exact formula I used for Jessie’s launch click here to check out the video case study.