Fashion Product descriptions

When it comes to fashion, your copywriting must evoke emotion. Your customers should be able to envision themselves in the clothing. Engaging product descriptions will make them feel sexy, sophisticated, smart, or powerful. Create this emotional connection and the sales come easy.

The Lover’s & Drifter’s Club is an Australian E-commerce fashion brand. Their girl is a sexy rock ‘n roller who lives life on the edge. Using LDC’s unique brand voice, these clothing product descriptions increased sales because they reinforce the customers’ love and loyalty for the brand