Building a badass brand

Let’s build a badass brand from scratch…

A client in the baking space reaches out to me after investing in a 3D-printed sugar decoration business. The product was innovative and visually striking, but their brand lacked personality and impact. (aka a total snooze-fest.)

Challenge

Time to inject a dose of fun and personality into this promising business. It needed a name, a mission statement, brand values, and a compelling brand story. It required a total makeover from blah to bold

Solution

Have no fear your bold AF brand copywriter is here!

Together with the client, we embarked on a journey of branding that went beyond mere aesthetics.

  • Naming - we christened the brand 'SugarOMG', a name that captures the wow factor of their unique product and piques curiosity. This name also guided the visual direction of the brand.

  • Tagline - we developed a punchy tagline that quickly communicates what the brand stands for.

  • Mission Statement and Brand Values - we delved deep to identify the brand's core principles and articulate them in a way that would resonate with its target audience.

  • Brand Story - we crafted a compelling narrative that encapsulates the brand's journey and ethos, fostering a deeper connection with customers.

Results

The result? A distinctive brand voice that stands apart from the competition and speaks directly to the hearts of trendsetters and tastemakers — SugarOMG’s ideal customers.

Are You Ready to Build Your Badass Brand?

Book a call and let’s chat!

 
 
 
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