The Challenge

We were behind on our monthly subscription goals. With promotions for our high-ticket offer already running on social channels, we needed a focused plan to get our numbers back on track that wouldn't create conflicting messages or overwhelm our audience.

We hadn't run an email sales campaign in two months after our previous webinar brought in 100+ new members. We'd been deliberately managing growth to maintain community quality.

The Strategic Approach

Channel Strategy: Email-only campaign to a segmented list to avoid conflicting with concurrent high-ticket social promotions and kept our messaging simple and focused.

Positioning Strategy: We focused on our recent Zero to Founder community revamp. The messaging highlighted new custom AI tools and our shift to outcome-based learning instead of passive class viewing.

Offer Strategy: Quarterly membership at 30% discount from regular monthly pricing to drive higher commitment and immediate revenue.

SOLO execution

Leveraging my copywriting background, I executed 95% of this campaign independently, from strategy development through final reporting. I handled everything: wrote the 9-email sequence, set it up in HubSpot, watched the performance in real-time, and analyzed the data.

The only external support needed was quick help from our tech team for checkout page setup. Owning the entire process allowed for rapid iteration.

The Results

• Revenue Generated: $17,043 (31% above $13K target)

• New Customers: 69 quarterly subscribers

• Campaign Timeline: 7 days from launch to close

• Email Performance:

• Average open rate: 30.8%

• Average click rate: 3.5%

• Peak conversion: Email 9 (29 deals)

• Channel Focus: 100% email-driven (no social or paid ads)

Performance insights

I built momentum throughout the week, with early emails building interest (19-33% open rates) and later emails driving conversion. Email 9 generated the highest deal volume (29 customers), while Email 8 captured 17 additional conversions, proving that consistent urgency actually works.

Business Impact

This proved we could hit our revenue goals fast using just our email list. No need for complicated coordination when you own the channel. We focused on email only and avoided any mixed messages. The result? We beat our targets without complicating our other campaigns.