ACTIVEWEAR Product descriptions

A distinctive brand voice is the key to creating a cult-like following for any activewear brand. Speak to your customers in a unique and fun way and you’ll build brand loyalty.

These fitness apparel and swim product descriptions show how different brand voices align with different customers.

Vitae Apparel is a body-positive and motivational brand for young women.

Balance Athletica caters to a slightly older male and female demographic.

Vitae Apparel Fitness Product Descriptions

Vitae Apparel Swim Product Descriptions

Balance Athletica Activewear Product Descriptions